The music industry has a reputation for being a closed fortress. Usually, success depends on who you know or how much you can pay. At Incurator, we built the Music Funnel to change that.

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The Music Funnel is our internal discovery system designed to connect three groups that usually don't talk to each other: independent artists, elite music mentors, and industry decision-makers.

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If you are wondering how to bridge the gap between making beats in your bedroom and signing a label deal, this post explains exactly how our merit-based system works.

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What is the Music Funnel?

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Think of the Music Funnel as a talent pipeline. It is a merit-based program that scouts artists already using the Incurator app and prepares them for major opportunities.

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It is built on three core promises:

1. It is merit-based: We don’t care about your budget. You can be on the Free Plan and still be selected. We evaluate you based on your talent and potential, not your wallet.
2. It’s about development: Being "discovered" isn't enough. If you are selected, you get paired with our Music Mentors—award-winning pros who have worked with stars like Shakira, Bad Bunny, and Lady Gaga—to get your music release-ready.
3. It leads to real deals: The goal isn't just advice; it's a career outcome. We prepare you for label signings, publishing deals, and distribution partnerships using a success-based revenue-share model (no upfront fees).

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How the Process Works (Step-by-Step)

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We don’t rely on “who you know.” We look at the full picture of your career — how you use the Incurator ecosystem and how you’re showing up in the real world: your streaming growth, social media activity, fan engagement, consistency, and overall momentum all help us understand where you are in your journey. Here is the path from signup to signing:

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1. Build Your "Artist DNA"

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Everything starts when you sign up and complete your onboarding. This builds your Artist DNA profile—a snapshot of your style, goals, strengths, and background. This profile helps our AI recommend the right tools for you, identify your artistic lane, spot you in the crowd, and—if you’re selected—pair you with the mentor who best fits your goals and creative direction.

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2. Do the Work

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We look for artists who are consistently growing. Activity inside the app is important, but so is the work you put in outside of it—releasing music, improving your sound, growing on streaming platforms, showing up on social media, connecting with fans, and building real momentum. Everything together helps us understand your readiness and your trajectory. As you hit your goals, our system builds a picture of your readiness.

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3. Get Scouted

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This is where the merit truly matters. Our team and systems evaluate artists holistically—your music quality, your consistency, your artistic growth, your momentum on streaming and social platforms, and how seriously you’re investing in your career. It’s about your overall trajectory, not just your app activity.

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Note: There is no application form. You get noticed by doing the work inside the app.

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4. The Mentor Connection

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If selected, you are paired with a Music Mentor. These aren't just teachers; they act like Executive Producers. Through a mix of virtual meet-and-greets and asynchronous feedback, they will help you:

• Rework an existing song: Taking a track you’ve already released and elevating the mix, structure, and master to a global standard.
• Develop something new: reviewing your demos and guiding the production of a brand-new hit.

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5. The Outcome

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Once your music reaches a professional standard, Incurator steps in to position you for the big leagues. We utilize our industry relationships to pitch you for label signings, publishing agreements, and strategic placements.

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Who is the Music Funnel For?

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This program is designed for artists who are past the "beginner" phase and are ready to scale. You are a perfect fit if:

• You have proven songs: You have tracks on Spotify and some fan engagement, but you lack the high-level connections to get to the next tier.
• You are an emerging creator: You have the talent and the drive, but you don't have the budget to hire a full professional team.
• You are ready for a re-launch: You have a killer single or EP ready, but you want to ensure the branding and production are flawless before sending it to labels.

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Why This Matters

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We believe that honest feedback and personalized guidance should be accessible to everyone, not just artists with big budgets.

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By combining AI-driven tools (to help you build your foundation) with human mentorship (to refine your art), the Music Funnel turns Incurator from a simple app into a career co-pilot.

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How to Put Yourself in Position

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Ready to get on the radar?

1. Sign Up: Create your account at Incurator.io (or download the app) and complete your Artist DNA.
2. Be Consistent: Use the tools, refine your sound, elevate your visuals, and keep pushing your creativity.
3. Stay Active in Your Career: Release music, improve your production, grow your streaming numbers, show up on social media, engage with your fans, and build momentum. Selection is merit-based—so every step you take inside and outside the app strengthens your chances.
4. Watch Your Inbox: If you are selected, we will reach out to pair you with a mentor.

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Stop waiting for a gatekeeper to open the door. Start building your career inside Incurator, and let your talent do the talking.