About Incurator

An artist-development company built by people from music, finance, marketing, technology, and entertainment law. Practical tools for every artist, and hands-on development for the ones we select.

Gabriel Abaroa

CEO, Co-Founder

Enrique Narciso

Operations, Co-Founder

Jorge Hernandez-Toraño

Legal, Co-Founder

Paulette Coronel

Marketing, Co-Founder

Franco Abaroa

Product, Co-Founder

Founders

Mission

Artists need clearer next steps

Incurator helps independent artists grow their music and their careers. Artist DNA and the tools give you a place to organize the work and decide what deserves your attention next.

Through the Music Funnel, our team picks artists to work with Music Mentors. When a project is right, we can partner on the release, with terms we agree together.

Vision

Talent and dedication over gatekeepers

Incurator exists for artists who are building seriously but need more than scattered tools and vague advice.

Every musician should have access to expert guidance, useful career tools, and a clearer path toward their goals.

Our Story

Built from the backstage conversation artists needed

The current Incurator story begins with Gabriel Abaroa meeting Silvana on a small club stage in Miami. She sang beautifully, but backstage she shared the pressure many artists feel: music had been her life since childhood, yet she could not find someone to tell her what she was doing wrong or right.

That question became the reason to build Incurator: a platform where artists can get clearer guidance, practical tools, and a merit-based path to be reviewed by Music Mentors.

The founding team

People from music, business, and technology. Get to know the team behind Incurator.

Gabriel Abaroa, CEO, Co-Founder

Gabriel Abaroa

CEO, Co-Founder

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Gabriel brings 45 years in the music business and previously served as President/CEO of the Latin GRAMMYs.

Enrique Narciso, Operations, Co-Founder

Enrique Narciso

Operations, Co-Founder

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Enrique works in media and entertainment business strategy through ERN Advisors. His experience includes catalog and music-rights deals involving artists such as Shakira and Maluma, and a previous role as CEO of StarMedia Network.

Jorge Hernandez-Toraño, Legal, Co-Founder

Jorge Hernandez-Toraño

Legal, Co-Founder

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Jorge’s legal background includes work at Holland & Knight and as counsel to The Latin Recording Academy.

Paulette Coronel, Marketing, Co-Founder

Paulette Coronel

Marketing, Co-Founder

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Paulette’s background in marketing and sponsorships includes the Latin GRAMMYs, Estée Lauder, and Newell.

Franco Abaroa, Product, Co-Founder

Franco Abaroa

Product, Co-Founder

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Franco works across product, software, and AI. Previously at Facebook and Mixpanel, he is the architect of the Incurator platform.

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